Daniel Cherry, senior vice president and general manager of DC Comics, has left the company, reports ComicBook.com. Cherry served as the publisher’s business affairs supervisor and worked closely with creative director Jim Lee as they tackled major initiatives such as future state in the edit line, multi-faceted crossover with the popular game fortnite, and the well-received DC FanDome livestream event. He is leaving the company less than two years after his appointment was announced in September 2020, when he left Activision Blizzard as Chief Marketing Officer of the Esports Division.
Cherry’s departure comes at an uncertain time not just for DC Comics but for all of WarnerMedia, as they are about to be spun off from parent company AT&T and face an impending merger with Discovery Inc., after what they should serve under CEO David Zaslav. Analyst speculation about WarnerMedia’s future in a post-merger world has varied wildly, which will include HBO Max and Warner Bros. Pictures in addition to DC Comics.
Taking her stand amid the pandemic, Cherry helped DC through a tough year for entertainment media and the comic book industry. During an earlier interview with The Hollywood Reporter, Cherry spoke alongside Lee about the importance of DC Comics’ “longevity” to the next generation of fans.
“And our job is to increase reach as much as possible, not just in North America and South America, but globally,” Cherry said. “To be as relevant as possible to these fans, from all walks of life. This medium is so beautiful, we all grew up loving it and to me, there needs to be a pop culture conversation about this form of art and those stories. And, yes, that means we have great theatrical productions and animations that resonate with fans, but we think the cornerstone of all that storytelling is the comedic form and the stories that we’ve inherited. “
He added: “And it also means a responsibility to the community and the owners of comic shops. I spend time on weekends in comic shops, that’s where I grew up. What if you know something about cultural trends, it starts with a community that’s strong, rich and vibrant. And it’s our job to keep it vibrant and expand it through new channels. Mobile, digital and the world are really important to the next generation of fans.
“There are a lot of young fans who don’t usually go to comic book stores, so how do you meet them where they are? How do you build that bridge? Maybe it’s with easiest-to-find content that’s on their phone.”
It is not yet known who will replace Cherry in his position as general manager of DC Comics. DC Comics had no comment.