Denmark rolls out welcome carpet to Ukrainian refugees with free children’s book


More than 24,000 Ukrainians have applied for residency in Denmark since Russia attacked the country, according to the Danish government, prompting a new special law for refugees fleeing war. The demand forced Danish authorities to prepare for more than 100,000 evacuees.

To help Denmark welcome refugees with open arms, Mediabrands Content Studio, a division of IPG Mediabrands, printed and distributed 20,000 copies of a free children’s book in Ukrainian called “Welcome to Denmark”.

The book, which Christian Strand, Nordic managing director of Mediabrands Content Studio in Denmark, describes as a “conversation book made with illustrations at children’s reading level”, is based on a Danish children’s book format called Pixie-Book , which includes colorful illustrations. and a short and simple story.

The team “wanted to do something for the refugees by actively using our communication skills”, he said.

“We wanted them to feel that life in Denmark was not that different from what they experienced in Ukraine,” Strand continued. “It’s a natural feeling for every refugee when you consider that they have left everything behind, fled their country and may not know where they will end up living.”

The team chose the Pixie-Book format because it’s easy to understand and not burdensome for the refugees to continue their journey, Strand said.

The 20,000 copies of the book initially already printed and distributed are only the beginning. According to Strand, the agency has now doubled its output to 43,000 books. “We are still sending books to public institutions and individuals who have taken action,” Strand said.

Danish company Mediaprint, which specializes in graphic production, helped the books come together quickly. The Danish Mediabrands Content Studio team has also created a digital version of the book and is working with the Red Cross to produce school materials for Ukrainian children.

Books are now being distributed on trains, buses and ferries near the Denmark-Germany border. The team received free postage for the first 300 parcels by the Danish Postal Service to continue raising awareness by mail.

“We’ve been through long days and longer nights with the help of our colleagues, family and friends,” Strand said. “Our goal was to make a gesture that shows these refugees that we care and that they are welcome in our country.”

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