DoorDash and Marvel’s brand partnership and comic book will depict how, through independence and flexibility, Dashers are able to pursue their passions while being real-life heroes in their communities
NEW YORK, October 6, 2022 /PRNewswire/ — DoorDash (NYSE: DASH) has announced a partnership with Marvel Entertainment to create exclusive, personalized content inspired by and created for real-life heroes – the Dashers. Introduced at New York Comic Con, DoorDash and Marvel have worked together to launch a new custom comic, shooters, which celebrates the work and life of those who deliver with DoorDash. The comic describes how, through their independence, ingenuity, and flexibility, four Dashers are able to save the city of “Dashville” while pursuing their life goals and passions and working for their communities.
The DoorDash x Marvel brand partnership celebrates Dashers, highlighting the opportunities the dashing provides them, amplifying the role they play in their communities, and illustrating how the dashing supports their families, responsibilities and businesses.
“We are thrilled to work with Marvel, the authority on superheroes, to elevate the stories and experiences of Dashers,” said DoorDash Head of Brand Marketing. David Bornoff. “The pandemic has highlighted the vital role Dashers play in their communities, helping local businesses increase sales and connecting consumers with essential products. shooters The comic celebrates the daily heroism of the Dashers and shows how they have the freedom and flexibility to pursue their passions while rushing.”
shooters The comic features four superhero characters who each enjoy rushing around for a different reason: Ernesto enjoys the ability to explore the city and have different experiences, Julia enjoys being able to earn money flexibly while taking care of his family, Remi is a budding chef who rushes to support his passion, and Andrew is a tech-savvy young student who rushes to help him buy books and support his education. They each use their own Dasher superpower – from the ability to be in multiple places at once, or “omnireplication”, to hyper-flexibility, or “supernatural elasticity”, and more – to navigate the city, rush and ultimately save the day.
Nationwide Dashers, like the characters in the comics, use dashing to support their passions, spend time with their families, and win on their own terms. Earlier this year, DoorDash released a Economic Impact Report which revealed that 88% of Dasher respondents had other income or responsibilities, which includes Dashers who have a full- or part-time job, are self-employed, students, stay-at-home caregivers, or retired.
In addition to the comic book release, Marvel will bring the Dashers to life in an animated comic book series that will be released in five chapters. At New York Comic Con, DoorDash will recreate the city of Dashville in an experiential activation. Participants will be able to test their Dasher superpowers and complete challenges to see if they too can save Dashville.
Comic book details, Dash sign-up, and a digital version of shooters can be found at doordash.com/marvel.
Chapter one of shooters The animated comic will be launched October 12 on Marvel’s social media channels and on Marvel.com.
About Door Dash
DoorDash (NYSE: DASH) is a technology company that connects consumers with their favorite local businesses in 27 countries around the world. Founded in 2013, DoorDash designs products and services to help businesses innovate, grow and reach more customers. DoorDash builds infrastructure for local commerce, enabling merchants to thrive in the local economy, giving consumers access to more of their communities, and providing empowered work. With DoorDash, there’s a good neighbor in every order.
About Marvel Entertainment
Marvel Entertainment, LLC, a wholly owned subsidiary of The Walt Disney Company, is one of the world’s premier character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for more than eighty years. Marvel uses its character franchises in entertainment, licensing, publishing, games and digital media.
For more information, visit marvel.com. © 2022 WONDER