Facebook changes course after “permanently” locking account of conservative publisher of children’s books

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Meta, the company that owns Facebook, has reinstated the advertising account of the conservative publisher of children’s books, Heroes of Liberty, after previously telling the publisher that his account had been “permanently disabled.”

Facebook initially said that Heroes of Liberty – which published books on Supreme Court Justice Amy Coney Barrett, former President Ronald Reagan and author Thomas Sowell – violated company rules against “content. low quality or disruptive ”. Facebook initially locked the ad account on December 23, and after Heroes of Liberty appealed the decision, the company permanently deactivated the account.

“I wanted to let you know that the ad account was mistakenly disabled and restored,” Meta spokesperson Drew Pusateri told FOX Business on Monday.

“They proactively contacted several members of Congress and told them it was a mistake and we’re back online. These offices told us,” Heroes of freedom Editor-in-chief and board member Bethany Mandel confirmed to FOX Business on Monday. “They haven’t contacted us.”

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“This ad account, its ads, and some of its ad assets are disabled because it does not comply with our policy on low-quality or disruptive content,” Facebook said in a post disabling the account on Dec. 23.

After the call from Heroes of Liberty, Facebook sent another message. “After a final review of this ad account, we confirmed that it did not comply with our advertising policies or other standards,” the post said. “You may no longer advertise with this ad account and its ads and elements will remain disabled. This is our final decision.”

Facebook post suspending Heroes of Liberty, photo courtesy of Heroes of Liberty.

Heroes of Liberty aims to produce high quality children’s books that promote American values. The publisher opened its store on November 9 and officially launched on November 14. In July, he started investing resources to build a brand on Facebook.

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Heroes of Liberty used the advertising account to promote and sell the books. In its last month on the platform – between November 23 and December 23 – the account promoted 68 ads, and 95.2% of the money spent on ads during that time went to ads rated “average” or “above average” in Facebook’s Quality Score. Only three listings were rated below “average,” according to Heroes of Liberty.

Heroes of Liberty Facebook ad, photo courtesy of Heroes of Liberty.

Mandel was hesitant to describe what happened as an example of anti-conservative bias on Facebook’s part when FOX Business contacted on Sunday.

“We are not in politics, we are creating great stories about great people who will entertain children and give them life lessons,” she said. “Canceling children’s books because they celebrate American values ​​that 90% of Americans believe isn’t even anti-conservative bias, it’s anti-American. Sheer madness.”

Mandel suggested that Facebook caved in to a minority of users who claimed Heroes of Liberty was disruptive.

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“There was a noisy little group of respondents to our ads who didn’t like the fact that we published books on Ronald Reagan, Thomas Sowell and Amy Coney Barret; people we called Heroes of Liberty,” he said. -she declared to FOX Business. “They made some nasty comments, especially about Reagan, and about us for publishing these books and even shared their desire to burn them.”

Facebook screenshot of a commentator saying he wants to burn the Heroes of Liberty books.


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