Sterling Publishing establishes Union Square & Co.

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Union Square & Co. and Union Square Kids are the bright new names at Sterling Publishing. The underlying publisher will still be Sterling Publishing, but Union Square & Co. and Union Square Kids will join existing Sterling Publishing editions; Puzzlewright and Sterling Ethos.

Legal notices are names and sub-areas that a publisher creates for use under their main generic title. Imprints allow a publisher to create new brand identities and publish a specifically themed line of titles, which may be aimed at niche segments of the market. Additionally, Imprints may have different aspects and missions from the original business.

Emily Meehan, creative director and editor for Union Square since 2021, said she’s sticking with the Sterling Ethos for magical and mystical publishing, and Puzzlewright for their puzzles, because they’re both familiar to audiences. Francis Heaney leads Puzzlewright and Sterling Ethos is commanded by Kate Zimmermann.

Puzzlewright currently accounts for about 10% of Union Square’s earnings, and Meehan believes there is room for more growth for Puzzlewright, as well as Sterling Ethos. The goal is to engage with existing fans to deliver something new, as well as seek out a wider audience. Expansion plans include taking popular titles from these imprints and extending them to other formats, including journals and calendars.

According to their website, “Union Square & Co.’s diverse roster showcases top talent and brands and gives space to unique perspectives and strong voices. It features books, decks, stationery, games, and calendars focused on fiction, narrative nonfiction, food and drink, decor, health, wellness, and pop culture.”

Books bearing the Union Square name will start coming out this fall, however, wolf lair, the first book in Elodie Harper’s historical fiction trilogy, is one of the first titles to be released under the new Union Square flag (March 29). Union Square Kids’ fall release titles include Wait for meby Sara Shepard, and Nothing interesting ever happens to Ethan Fairmont by Nick Brooks.

Meehan said, “Behind every Union Square & Co. title is a focus on quality, curation, entertainment, distinction and change, and a spirit of collaboration to help authors realize their visions”


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