March 11, 2022by Kiera O’Brien
Hi Duggee! was again the top dog in the official UK Top 50 rankings, with the World Book Day character title, World Book Day badge (BBC Children’s), selling 51,038 copies to secure a second week at number one. The 2022 World Book Day lineup swept the overall top 12, selling a total of 408,846 copies last week.
There are of course no comparable figures for World Book Day 2021, which took place during Lockdown 3.0, during which Nielsen was unable to report sales figures. But interestingly, the combined World Book Day volume is significantly down from World Book Day 2020, which sold 472,018 total units in early March of that year, just weeks before. the first lockdown, and lower than 2019’s tally of 443,052. Yet last week’s Kids category saw a staggering 11.2% increase in volume compared to the week of World Book Day 2020 and 9.5% in volume from 2019. Overall, the healthy print market reached its highest volume since Christmas, climbing 12.2% week-over-week to 4.27 million books sold. The value, at £31.5million, hit its highest level since the first week of 2022. Last week broke spring records, topping £4.05million sold after the beast of the East of 2018 to register the highest weekly volume in March since 2010 – and the highest weekly value in March (excluding weeks of confinement). The Kids category accounted for 47% of the total market volume last week.
Joanna Nadin and Rikin Parekh The world’s worst class in danger! (Bloomsbury Children’s) landed a third week as number one Children’s & YA Fiction, starring Rashmi Sirdeshpande and Adam Hayes think like a boss (Wren & Rook) marked a second week at the top spot in children’s nonfiction. Apart from World Book Day headlines, Sue Hendra and Paul Linnet Supertato: The great landscape of eggs! (S&S) entered the preschool rankings in fifth place, while Katie Kirby The Catastrophic Friendship Fails by Lottie Brooks (Puffin) debuted in the top 20 of Children’s & YA Fiction, placing 11th.