“Why Amazon’s New LGTBQ+ Category for Kids Matters” by Hanna Kjeldbjerg


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“Why Amazon’s New LGTBQ+ Category for Kids Matters” by Hanna Kjeldbjerg

Hanna Kjeldbjerg writes the following for Weekly editors:

As the CMO of a small publisher, I know firsthand the power of Amazon categories. Although I’m Team Bookstore, not Team Bezos, Amazon isn’t just a reseller, it’s become the book search engine. …

[A]n author I work with, Julie Schanke Lyford, noticed something was missing from the Amazon page of her children’s book, Katy has two grandpas: there was no LGBTQ+ category for lit kids.

It felt like an oversight – Amazon is known for its sophisticated algorithm. Many general categories have children’s book counterparts, such as Physics, Renaissance History, and Disaster Relief and Preparedness. The classification becomes granular: fiction vs. non-fiction, print vs. Kindle, and even paid vs. free e-books. But the representation for queer kid lit was noticeably lacking. …

“Amazon adding this category is a huge win for the LGBTQ+ community,” says Alaina Lavoie, program manager at We Need Diverse Books. “Many people intentionally search for children’s books that include LGBTQ+ parents and families. This makes it much easier to find these books as the category expands.

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