“Why Amazon’s New LGTBQ+ Category for Kids Matters” by Hanna Kjeldbjerg

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February 24, 2022 – In addition to this week’s NewsBreaks article and the monthly NewsLink Spotlight, Information Today, Inc. (ITI) offers weekly news digests that feature recent product news and company announcements. Watch for additional coverage to appear in the next print issue of information today. For other breaking news, check out ITI’s Twitter account: @ITINewsBreaks.

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“Why Amazon’s New LGTBQ+ Category for Kids Matters” by Hanna Kjeldbjerg

Hanna Kjeldbjerg writes the following for Weekly editors:

As the CMO of a small publisher, I know firsthand the power of Amazon categories. Although I’m Team Bookstore, not Team Bezos, Amazon isn’t just a reseller, it’s become the book search engine. …

[A]n author I work with, Julie Schanke Lyford, noticed something was missing from the Amazon page of her children’s book, Katy has two grandpas: there was no LGBTQ+ category for lit kids.

It felt like an oversight – Amazon is known for its sophisticated algorithm. Many general categories have children’s book counterparts, such as Physics, Renaissance History, and Disaster Relief and Preparedness. The classification becomes granular: fiction vs. non-fiction, print vs. Kindle, and even paid vs. free e-books. But the representation for queer kid lit was noticeably lacking. …

“Amazon adding this category is a huge win for the LGBTQ+ community,” says Alaina Lavoie, program manager at We Need Diverse Books. “Many people intentionally search for children’s books that include LGBTQ+ parents and families. This makes it much easier to find these books as the category expands.

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